In response to my previous post about the South African wine industry in Hong Kong, Helena wrote to inform us that Nederburg is the official wine for the FIFA 2010 Soccer World Cup and that the limited edition Twenty Ten range includes a Cabernet Sauvignon, a Sauvignon Blanc and a Dry Rose.

So far Howzit-HongKong.com has seen TwentyTen in Park ‘n Shop stores.

If consumers are not well-versed with Nederburg wines, they can use their internet-enabled cell phones to log onto the mobi-website printed on the bottle’s label to go directly to the mobi.nederburg.co.za website to learn more about the different varieties, right there in the store.  For obvious reasons, you have to enter your date-of-birth but once you’re in there, click on the FIFA-tab to learn more about the TwentyTen varietals.  Howzit-HongKong.com did it and voila: