Leveraging the state visit of President Jacob Zuma, South African Tourism‘s China office held “The Tourism Round Table Activation” event on 24 August 2010 in Beijing.
Marthinus Van Schalkwyk, South Africa’s Minister of Tourism highlighted to key industry stakeholders the successes and lessons derived from hosting the 2010 World Cup event and the tourism focus beyond the tournament.
More than 100 tour operators, travel and lifestyle media and executives from multinational companies across China were invited.
The visit of President Zuma highlights the strengthening cooperation between the two nations including the signing of a new Comprehensive Strategic Partnership aimed at deepening and broadening bilateral relations. The visit also demonstrates the importance that South Africa attaches to its political, economic and cultural relationship with China.
South Africa’s trade relations with China have expanded dramatically in recent years, with China becoming South Africa’s largest export destination by market since the start of 2009. China remains South Africa’s largest partner with regard to imports. Trade and tourism are often closely correlated.
“The World Cup was a phenomenal success and positioned South Africa to the world as a capable, friendly, welcoming, exciting nation and hence a great place to visit. Many people understand that South Africa has become a globally noteworthy destination for leisure, business and big event tourism,” said Minister Marthinus van Schalkwyk.
Minister Van Schalkwyk
He added: “South African Tourism is confident that it will attract 10 million foreign visitors in 2010. The 2010 FIFA World Cup will contribute to this number, but will not be the sole driver of arrivals. Excellent service and a welcoming attitude enriches the diversity of our tourist offerings and enhances the experience of being a tourist in South Africa.”
The world-renowned STAR grading has been introduced in South Africa, lead by The Tourism Grading Council of South Africa (TGCSA). TGCSA is a business unit of South African Tourism, responsible for the administration of the STAR grading, and is the only officially recognized organization that authorizes accommodation establishments to display Quality Stars.
There are over 8,000 star graded establishments in South Africa. Travel to South Africa to experience quality and cost effective leisure and business accommodation facilities, providing a “Home-Away-From-Home” experience with world-class conferencing facilities for the visitors in South Africa.
“China is definitely a very important source market for South African Tourism, ” said Mr Bradley Brouwer, Regional Manager:Asia Pacific, South African Tourism.
SA Tourism’s Bradley Brouwer
“China arrivals to South Africa totaled 45,326 from January to December 2009 which was a 12.4% increase compared to 2008. China arrivals numbered 18,928 from January to April 2010 and it represented a 40.2% increase compared to the same period in 2009. In 2010, China became one of the fastest growing overseas markets for South Africa in Asia. South Africa is still quite a new travel destination to the Chinese people. So we see the Chinese market as having great potential.”
2010 is a critical year for both South Africa and China. South Africa hosted the FIFA World Cup and China is currently hosting the World Expo in Shanghai – both global events. The target of the South African Pavilion in the Shanghai Expo was to welcome 10 million visitors during the whole 184-day Expo duration, which has been achieved in only 88-days.
The Expo as a whole has attracted over 100 million visitors.
The South African Pavilion at the World Expo, Shanghai. Read more about the Pavilion here
Images from the recent Tourism Workshop in Hong Kong:
